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Online expansion for US-based skin and body care brand.
January 10, 2022
By: Christine Esposito
Mutha—a US-based clean beauty brand launched in 2019 by esthetician and former model Hope Smith—will be available in the UK at Cult Beauty. Cult Beauty is one of the UK’s leading digital destinations for best in beauty. It will offer an assortment of Mutha’s skincare and body products including its popular Body Butter, Body Oil, Face Oil, No. 1 Serum and Eye Cream. “I am thrilled to announce our second-market launch into the UK this January,” said Smith. “Aiming to care for you as your own Mutha would, I am excited to share my story, clean, science-backed formulas and Mutha-mission with the savvy, beauty-obsessed UK consumer.” According to the company, 5% of all full-priced sales will be donated to Mutha’s philanthropic partner, International Medical Corp, a global non-profit, humanitarian organization.
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